The tone, or quality of feeling, conveyed by a word can vary depending on its overall meaning. Of course, the meaning of a word sometimes changes depending on its usage, but generally words have: 7. Tone. Tone is the emotional quality or attitude that comes across in your writing. It's a subtle but powerful writing convention that can shape how your message is received by your audience. The tone can be playful or serious, formal or informal, optimistic or pessimistic, and determines the overall mood of your writing. Desolating. A classic. When we think of horror, we often think of “bleak, hopeless, disturbing.” This is the kind of tone you use for your tried and true "spooky horror story" situation: the haunted asylum, the zombie, the tone can be structural, as in formal or informal. Any emotion can be a type of tone. Below is a short list of examples of the different types of tones that can be used in writing. Formal. ~ Memory is the ability to store and retrieve information when people need it. The four general types of memories are sensory memory, short-term memory, working memory, and long-term memory. Long-term memory can be further classified as implicit unconscious or explicit conscious. A tone that uplifts, encourages, and motivates the reader to pursue their goals. Success stories, motivational content and cause-driven campaigns to inspire action and positive change. Conversational tone. A friendly, informal tone that creates a sense of familiarity and connection. Revealed: Seven Story Structures Every Writer Needs to Know Click to Tweet 1. Freytag's Pyramid. Named after the 17th-century German novelist and playwright, Freytag's Pyramid is a five-point dramatic structure based on the classical Greek tragedies of Sophocles, Aeschylus, and Euripedes. Raj has expertly used various types of tone. Your tone of voice conveys your feelings and impacts how people react to you. In a corporate scenario, tone of voice has a direct effect on team dynamics and productivity. Types of tone of voice. You can train yourself to perfectly use the right tone for different situations and occasions. The former is more informal and casual, while the latter is more formal. Generally, there are three categories of tone in writing: positive, negative and neutral. Within these categories there are different intensities of emotion that writers might want to evoke. For example, to create a calming, positive tone, a writer may use words like “enough.”