Marketing planning is a crucial aspect of any successful marketing campaign. It involves a systematic approach to identifying and analyzing potential opportunities, developing a comprehensive plan and marketing objectives to build your brand and business. It can help you reach your customers, attract new ones and increase your profits. But before planning your marketing, you need to have a clear idea of ​​your company's position in the market. Positioning is your business niche or how you want your customers to think about your, Marketing campaign planning is the process of defining and organizing a defined period of marketing activities. The result of marketing campaign planning is a marketing campaign plan that contains everything your team needs to execute the campaign, including objectives, timelines, tactics, delivery channels, and necessary information. In marketing, one of the most practical things you can learn to do is create a solid marketing plan. This new book concisely guides you through the marketing planning process from start to finish, drawing examples from big brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. A marketing plan is a document that a company uses to execute a marketing plan. strategy. It is tactical and, as later sections of this article explore, typically includes campaign objectives, buyer personas, competitive analysis, key performance indicators, an action plan, and a method for analyzing campaign results.2 Phases of the campaign strategic marketing planning. a Determine your starting position. b Conduct market research. c Identify a specific target audience. d Set clear and measurable objectives. and Obtain budget approval. f Determine a set of strategies. g Formulate a comprehensive program and begin implementation.6. Social media marketing. Social media marketing is another way to generate brand awareness online and boost your digital strategy. It involves creating and sharing content on social media platforms, such as Facebook, Instagram, Twitter and others, to attract attention, drive website traffic and generate leads.